December 2022 Newsletter
What’s your social recruiting strategy? And how big a role will video play?
Because according to Universum research and CW Jobs (Tech Talent Trends and Employer Brand 2023), 75% of tech people use social media to learn about employers and their culture. And when it comes to social media, video content generates 1200% more shares than text and image content combined, and viewers retain 95% of a message when they watch it on video compared to 10% when reading it in text (Forbes).
So, video on social is a big deal and should be a big part of your recruitment and employer branding strategy. Yet lots of people steer clear of making videos – they HATE being on camera.
What if someone made it easy and fun? What if someone sat you down, set the scene of two people having a laugh over a coffee (or something stronger), and had a chat? You’d forget all about cameras and microphones, you’d forget about any self-consciousness, you’d forget that you were making a video.
You’d just be you – totally awesome you. And at the end of it, you’d have a video that promotes your vacancy, highlights your culture, enhances your brand.
And what if that was all part of the service your recruitment partner provided at no extra cost?
Sound good? Let’s talk.
8 Ways Video Will Enhance Your Recruitment Efforts
If your organization is looking for a way to amp up its recruiting brand and improve candidate quality, it may be time to consider incorporating video into your recruiting and hiring processes. To get you inspired, we’ve put together a list of eight ways your organisation can leverage video for attracting top talent. Identify what avenues make the most sense for your recruiting, so you can start converting engaged viewers into your next best hires.
Here are eight ways to use video for recruiting:
1. Showcase videos on your career site
When interested candidates visit your career site, they are looking for ways to learn more about your employment brand and what it’s like to work for your organization. What better way to successfully communicate those things other than doing it with video? Showcase your company culture, provide employee testimonials, give insight into day-to-day responsibilities or display your beautiful work spaces. Using video to communicate a genuine representation of your company’s work style makes connecting with the right candidates more effective.
2. Incorporate them into your job postings
Embed relevant videos into your job advertisements to effectively communicate your company’s expectations. That way candidates can better decipher whether they are a good fit for the position and your organization. An ideal video for this section is a “day in the life” video. Showcase the position’s responsibilities and what the environment is like. These kind of videos really resonate with candidates, compelling them to apply when they feel it’s a right fit. It’s also important to note that videos help increase your SEO. In fact, job postings that include video are more likely to show up in a job seeker’s search results than those that don’t.
3. Leverage video for candidate communication
Create response or confirmation emails that stand out from the rest by including a link to one of your employment videos. Whether you include a message from the CEO or a piece that highlights the next steps of the hiring process, incorporating video into your candidate emails will improve communication and better explain company expectations. Next time you’re proactively sourcing for prospective candidates, send a video link or embed a video within an email to create a more compelling pitch.
4. Use video at a job fair
Give job seekers an inside look into what it’s really like to work for your organization. Set up a computer or tablet for on site viewing or share the video links directly with job seekers. Using video at your job fair booth will not only drive more job seekers to learn about your company, it will also help in connecting with the candidates who are ideal.
5. Interview long-distance candidates with video
It’s not always feasible or cost-effective to interview long distance candidates in person. The good news is there are a number of applications that can help you interview candidates on screen. Current tools like Skype, Google Hangouts and FaceTime make long-distance interviewing economical and easy. If you’re the type of recruiter who is pressed for time, you could also ask candidates to answer a list of questions via a recorded video. That way you can review the candidate on your own time. Plus, it can be easily viewed by other members of your team who are a part of the hiring process.
6. Communicate with your talent community
If your organization has a talent community filled with candidates who have expressed their interest, you can use video to engage them to apply. When a new position opens up, send an email to relevant candidates in your talent community that includes a video overview of the department or role.
7. Share videos across social channels
Use video to expand your recruiting reach across social networks. Share employment videos via YouTube, Twitter, Facebook and more. Doing so will encourage viewers to share videos with their peers, extending your talent reach across multiple user networks.
8. Make use of video after the hiring process
Video is a great employment tool even once you’ve sourced, interviewed and hired. Create custom training videos to use after candidates become current employees. Improve your new hire performance by providing resources that help them better understand your company’s processes and values.
Video is quickly becoming a core aspect of recruiting. Each year, more and more companies are choosing to adapt their strategies by incorporating video. Gain the competitive advantage by starting the process of incorporating video into your organization’s talent acquisition today.
For more information or to book your video with the Proxime Media team click here.
Employer Branding — A Recruitment Marketing Must
From the growing importance of top-notch recruitment marketing to a more automated recruiting process – the latest recruiting trends for 2023 feel more like an evolution of effective HR practices than a revolution in hiring. And that’s a relief, right?
Still, there are a few less-expected entries on our list.
So let’s dive into the top recruiting trends you can ride on next year to uplevel your recruiting process and attract the best talent.
For our first recruiting trend, let’s explore the growing importance of employer branding for job seekers. A recent survey by Glassdoor revealed that 92% of employees would consider hopping to a new opportunity at the same salary — if the new company had a good reputation! Now that says a lot, especially about how the world of work is changing.
What’s important to today’s prospective candidates differs greatly from what candidates a decade ago valued. And that’s why it’s good for employers to share more about their brand and culture, like diversity and inclusion, well-being, upskilling, and flexible work options, in their job descriptions — and make their brand stand out for modern job seekers.
Proactive recruiters can easily connect with this talent through social media recruiting, such as job posts from their personal or company’s social profiles, and active recruiting through sites like LinkedIn (a goldmine for building your talent pool). Traditional recruitment channels like online job boards or career sites are also important for spreading the word about your company’s brand.
Ultimately, when HR managers help the business create a dynamic, open, supportive work environment, your employer branding will reflect that naturally on review sites like Glassdoor and Indeed.
- Perform an audit of all company social accounts to better understand factors impacting your employer brand
- Invest in recruitment marketing: recruiting videos, social media content, and employee referral programs
- Review employee benefits package and add new creative benefits if needed
Read the whole article from Toggl here.
|Videos and Podcasts to inspire and inform. Enjoy. #improvinglives|
|This Week’s Must-Listen Podcast:Take on Tomorrow, the podcast from our management publication strategy+business, brings you Episode 8: “What’s the future of worker empowerment?” Listen Here.|